Recently, the International Institute of Film Science and Arts (IIFSA) announced the official establishment of the AI Film Technology Research Center. The establishment of this center marks a significant step forward for the film and television industry on the path of integrating cutting-edge technologies and promoting innovative development.

With the rapid development of artificial intelligence (AI) technology, its application potential in film and television production, content creation, and audience experience has become increasingly prominent. The AI Film Technology Research Center of IIFSA aims to gather top global scientific research talents, film and television professionals, and industry resources, deeply explore the innovative applications of AI technology in the film and television field, and promote the digital transformation and upgrading of the film and television industry.

The research center will focus on several key areas, including but not limited to: using AI for intelligent creation and planning of film and television content, optimizing the film and television production process through data analysis, developing AI-based film and television special effects and virtual reality technologies, as well as exploring new applications of AI in film and television distribution and audience interaction. Through interdisciplinary research and cooperation, the center strives to break through the limitations of traditional film and television production and bring more abundant, diverse, and immersive film and television experiences to global audiences.

The IIFSA stated: "The development of AI technology has brought unprecedented opportunities and challenges to the film and television industry. We hope that through the establishment of this research center, we can build an integrated platform for industry, academia, research, and application, promote the in-depth integration of AI technology and film and television art, and contribute to the sustainable development of the film and television industry."

It is understood that the center has launched several key research projects and established strategic cooperative relationships with many well-known international film and television enterprises and scientific research institutions. In the future, the center will regularly hold international academic seminars and technical exchange activities to share the latest research results and industry trends, and contribute wisdom and strength to the innovative development of the global film and television industry.